Product Marketing Specialist

About i95dev Inc.

At i95Dev, we empower eCommerce businesses to thrive by delivering cutting-edge integration products and end-to-end eCommerce services. Our solutions connect eCommerce platforms like Adobe Commerce, Shopify, and BigCommerce with leading ERP systems such as Microsoft Dynamics, NetSuite, SAP B1, and more—serving 400+ clients globally. As we scale and launch AI-driven integration experiences, we're transforming how eCommerce businesses operate in the modern digital landscape.

Position Overview

As a Product Marketing Specialist at i95Dev, you'll shape the narrative and accelerate adoption for our suite of integration products and eCommerce growth solutions. This strategic and hands-on role combines traditional go-to-market strategy with product-led growth (PLG) initiatives. You'll partner closely with product, sales, customer success, and marketing teams to build scalable growth loops, enhance product experiences, and drive qualified pipeline for our 400+ global clients.

Key Responsibilities

Craft compelling positioning and messaging for our integration products, tailored to key customer segments including eCommerce managers, IT heads, and ERP stakeholders

Lead go-to-market planning and execution for new product launches and enhancements across Adobe Commerce, Shopify, and ERP integrations

Own the product marketing roadmap in collaboration with product and sales leaders, building programs that shorten sales cycles and improve win rates

Design in-product experiences that drive onboarding, activation, and feature adoption through data-driven optimization

Collaborate with product and UX teams to define free trial or freemium flows, optimizing onboarding sequences, in-app messaging, and engagement nudges

Create self-serve resources including interactive demos, help center content, and tooltips to improve product stickiness and user success

Conduct market intelligence through competitive analysis, customer interviews, win/loss reviews, and industry research to inform product positioning and content strategy

Develop comprehensive sales enablement materials including pitch decks, product one-pagers, demo scripts, battle cards, and case studies to help close deals faster

Produce high-impact product-focused content such as blogs, whitepapers, webinars, videos, landing pages, and email campaigns

Collaborate cross-functionally with product teams, sales teams, project teams, external influencers, and industry experts to produce relevant content

Implement SEO best practices in content creation to improve organic search visibility, working closely with the SEO team

Execute multi-channel promotion strategies for content distribution across social media, email campaigns, and partnerships to increase visibility and engagement

Support customer success initiatives by articulating product benefits, capturing success stories, and developing testimonials for social proof

Define and track KPIs, monitor campaign performance, and iterate marketing efforts based on data and customer feedback

Professional Experience Requirements

5-6 years of experience in B2B product marketing, ideally in SaaS, integration technology, or eCommerce platforms

Proven track record driving or supporting product-led growth (PLG) initiatives

Experience conducting customer research and translating insights into actionable marketing strategies

Demonstrated success in go-to-market planning and execution for technology products

Background in sales enablement and creating compelling marketing collateral

Experience with content marketing, SEO optimization, and multi-channel campaign management

Familiarity with eCommerce platforms (Adobe Commerce, Shopify, BigCommerce) and/or ERP systems is highly desirable

Soft Skills & Qualities

Exceptional communication and storytelling abilities with the power to simplify complex technical concepts

Self-starter mindset with a strong bias for action and outcomes

Ability to collaborate cross-functionally and influence stakeholders at all levels

Strong project management skills with ability to manage multiple initiatives simultaneously

Data-driven decision maker who balances creativity with analytical rigor

Strategic thinker who can also execute tactically and hands-on

Curious and continuously learning about eCommerce, integration technology, and AI trends

Customer-centric approach with empathy for user needs and pain points

Campaign Examples

You might work on initiatives such as:

Developing a multi-touch launch campaign for a new AI-powered integration feature, including landing pages, demo videos, and sales enablement materials

Creating a product-led growth strategy for a freemium Shopify app, optimizing in-app experiences to drive conversion from free to paid tiers

Building a customer advocacy program that captures and promotes success stories from our 400+ global clients

Designing a competitive battle card program to help sales teams win against traditional integration providers

Launching an industry thought leadership content series featuring customer use cases and integration best practices

i95Dev is committed to creating an inclusive environment where diverse perspectives drive innovation. We encourage applications from candidates of all backgrounds who share our passion for using technology to transform eCommerce.

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